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Analytics Accelerated

Aprimo Marketing Summit

Join Claraview at the Aprimo Marketing Summit April 8th-11th in New Orleans! 

The following sessions will be presented by Claraview Business Intelligence experts:

IMM Analytics: Key Concepts and Implementation Best Practices

Philip Austin & Sam Hutcheson

Tuesday, April 9th 3:00PM - 3:50PM

In today’s business climate marketing is under increased pressure to demonstrate accountability, communicate value, and show how it impacts the organization. Organizations find that more value can be extracted from their Aprimo Marketing Studio data if they enable a more fluid approach to analytics implementation for end-users. The major barrier to achieving optimal implementations is the need to understand key concepts of Aprimo Analytics. This presentation will walk you through the key concepts of Aprimo Analytics, including the concepts of Dimensions, Measures, Aggregate Assumption, and Granularity.  You will leave this session equipped a deeper knowledge of key concepts to successfully implement Aprimo Analytics for your organization.

Innovate or Stagnate! Laying the Foundation of Success with an Analytic Roadmap

Rob Trenkamp & Dan Denenberg

Tuesday, April 9th 4:00PM - 4:50PM

Why do marketing organizations need an analytic road map? What is the right approach to creating an effective analytics strategy? How do you align Marketing and IT groups for a more productive relationship? Given the explosion of customer data available today, it is critical to have a well-thought out strategy to use valuable customer information and drive decisions that improve customer relationship, profitability and loyalty. Learn how marketing organizations are shifting from a data-intensive approach to an information-focused approach for driving business decisions, by designing and adopting an analytic roadmap. We will share tips and best practices on what a good analytic/BI roadmap looks like, what steps you need to take, what are some common challenges faced and how to meet those challenges head-on. 

Big Data and Analytics: Facilitating Marketing Decisions with Data

Glenn Facey & Dan Denenberg

Wednesday, April 10th 4:00PM - 4:50PM

If you are like any other marketing organization, you are trying to get your arms around the Big Data explosion and how to gain valuable customer insights from it. With the rapid growth of online social networks and media, companies have started tracking customer metrics from a multitude of sources such as Facebook, Twitter, LinkedIn, blogs, etc.  How does this impact companies like you? How can you capitalize on them to stay ahead of the pack? Determining the right data, governance and analytic strategies are all key factors in staying up to speed within the industry.   In this session, you will learn about some common challenges faced by Marketers like you, and how pioneers are overcoming them by establishing a Marketing Analytics Competency Center that allows them to integrate and analyze vital social customer interactions as well as align Marketing with overall business goals.

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